This can naturally lead to more conversions.įirst, remember to be transparent. Often, stories can get visitors more invested in your brand and compel them to keep reading. One of the best ways to make your About page unique is to tell your company’s history. To follow up, here are a few tips to help you create a page that will make you stand out from the crowd: 1. You should now have a decent idea of what an About Us page should contain. How To Create The Perfect ‘About Us’ Page (4 Tips) In other words, it’s worth getting your About Us page just right. A good About Us page can help you to build that kind of bond with new visitors. What’s more, 85% of consumers said they will only consider buying from brands they trust. For instance, one recent survey found that 31% of consumers believe that an About Us page is the most essential element on a business website. These potential benefits are backed up by plenty of evidence. Optimizing your site for these factors can help boost your rankings Read More Search results are aggregated based on a number of factors, including a site’s relevance and quality. Search Engine Optimization (SEO) is the practice of improving a site’s ranking in search results. Improves search engine optimization: If you fill up your About Us page with great content, it can be a great SEO asset, drawing curious visitors to your website for more information.Many About Us pages include a section that introduces key team members, meaning visitors can “meet” the people behind the operation. Introduces your team: Most of us tend to trust faces more than names. This engagement helps to build lasting relationships. Encourages engagement: The most effective About Us pages encourage visitors to take action, whether that is learning more about the brand, starting a conversation, or becoming a customer.This cohesive identity separates you from competitors visitors are likely to remember the picture you paint. Enhances your brand identity: Well-written About Us content (paired with photos, GIFs, and videos) helps reinforce your desired brand image.This expertise establishes credibility, meaning visitors are more likely to trust your opinions and spend money with your business. Shows your expertise: Detailing your experience, training, certifications, and accomplishments demonstrates you are qualified and skilled in your work.Highlights your values: By communicating what motivates you and the principles that guide your work, you can use your About Us page to show visitors what you stand for.This backstory helps site visitors to connect with your brand on a more personal level. Builds trust: Your About Us page presents the history of your business and how it came to be.Here are some of the ways it can enhance your website: Having a well-crafted About Us page is crucial for branding, and earning the trust of visitors and potential customers. It should help visitors to understand who you are, what you do, and what makes your company unique. Read More What Is An About Us Page?Īn About Us page is a dedicated section of your website that provides background information about your business or organization.Īn About page is not a place to push a hard sell or boast about your business. Examples include filling out a web form, clicking a call to action, or purchasing a product. A website conversion is any action a user takes on a site that moves them further into the sales funnel.
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